About Us

Keeping it Local

The landscape of real estate investing is in a constant state of evolution, a dynamic realm where the support of a community can make the journey both more efficient and enjoyable. The solitary path, while possible, can often lead to isolation in this intricate business.

With a decade of mentoring experience across the Greater Milwaukee Area, our commitment to local expertise is a cornerstone of our approach. We recognize the nuances that define the distinction between a profitable investment and a less favorable one, variations that can be as localized as the neighborhoods themselves. Our active investments span the very same communities we advise our students on, including prominent areas such as Brookfield, Wauwatosa, Pewaukee, West Bend, Germantown, West Allis, Menomonee Falls, and Cedarburg, among others.

Our deep-rooted presence equips us with unparalleled local resources, connections, and a wealth of experience specific to Southeast Wisconsin and Milwaukee. We operate within YOUR marketplace, enabling you to stay ahead of market trends and remain closely attuned to the regional dynamics. In this collaborative journey, we don't just work with you; we work for you, dedicating ourselves to nurturing your investment career with the same unwavering standards we set for our own endeavors. Our mission is to ensure you extract the utmost value and potential from your real estate investment pursuits.

Meet Our Mentors

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Eric Lundberg

Founder/Marketing & Business Mentor

Mentoring Areas of Focus: Entity formation, business strategy, mindset, list building, direct mail, cold calling, and hustle marketing.

Background: Investing since 1999, Eric has developed a specialized focus in the acquisition, rehabilitation, and sale of single-family homes and rental properties, establishing a significant presence in the real estate investment industry. Notably, he engages in strategic investments and provides expert guidance, primarily through Milwaukee REIA Mentoring, while also offering valuable insights and mentorship within the broader context of the Milwaukee REIA. Eric’s entrepreneurial journey, which began during his college years at UW - Madison, exemplifies his unwavering commitment to facilitating the success of others, underpinning his enduring dedication to the real estate sector.

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Bryan Falk-Steinmetz

Acquisition Coach

Mentoring Areas of Focus: Property acquisition from lead to contract, pre-call phone training & scripts, strategy on how to approach your specific situation, 1-on-1 practice buy calls (seller home visits), learn how to complete the paperwork so you stay protected, contract review.

Background: Active in the real estate investing industry since 2017, Bryan is a full-time professional Home Buyer with Sell Now Wisconsin, specializing in real estate acquisitions, with an exceptional track record as a top sales performer. Previously, he excelled as a top sales rep for a premium home improvement company. His journey began as a collegiate wrestler and team captain, and he has further expanded his skill set through roles in the health and fitness sector, where he served as a personal trainer and a collegiate wrestling coach. Bryan brings a well-rounded and disciplined approach to his professional endeavors, consistently demonstrating excellence in his pursuits.

Doug Weston

Disposition Coach

Mentoring Area of Focus: Helping students plan and execute their home renovation projects from start to finish. This includes building the project plan, managing the project budget, hiring and managing contractors, overseeing all construction work, and selling the house.

Background: With over 20 years as a buy-and-hold real estate investor, Doug expanded his real estate portfolio to include fix-and-flips in 2017 with the help of the REIA Mentoring Program. He and his wife operate a successful real estate business which also includes wholesaling, listings, and lending. Doug’s background is in Information Technology, and he uses those principles to follow a consistent and repeatable approach to managing home renovation projects, applying solid project and financial management rigor. In his free time, Doug enjoys golfing, bowling, and spending time with Lisa and their three kids.

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Jeff Nigh

Action/Business Coach

Mentoring Areas of Focus: Assessing students' goals and how to achieve them, flipping, marketing, and hustle activities.

Background: In 2019, Jeff embarked on his real estate investing journey by enrolling in the Milwaukee REIA Mentoring Program, a pivotal step that laid the foundation for his subsequent ventures. He have since been actively engaged in a diverse range of real estate activities, including property flips, wholesales, and listings, all conducted in collaboration with his wife, Carol. Jeff remains closely connected to the flipping program even after graduating, consistently sharpening his expertise. Together with Carol, Jeff has committed to a full-time pursuit of real estate ventures, finding great fulfillment in contributing to the achievements of others as they work towards their goals.

What can the Milwaukee REIA Mentoring Program do for you?

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